Bruichladdich Beats Back Suitors As It Plans for More Growth

The recent flurry of deal making in the Scotch industry has reached the distillery doors of Bruichladdich, which has received four offers over the past year, the company told the Scotsman. But any deal would have to be “exceptional” to win a sale, managing director Mark Reynier said.

The interest in Bruichladdich comes on the back of similar approaches to Perthshire-based distillery Tullibardine and the sale of Pernod Ricard’s distillery Glendronach to a South African consortium headed by whisky veteran Billy Walker.

Whyte & Mackay is understood to be mulling a takeover of Glen Moray, the Elgin-based single malt brand put on the market by Glenmorangie.

Sources say individuals representing Russian and Indian consortiums have been scouring the Scotch whisky industry in the past 18 months in a bid to acquire a distillery and tap into the growing demand for Scotch worldwide.

Bruichladdich has seen demand spike, going from zero cases to 35,000 since it was reopened in 2001. But at this point it prefers a strategy of slow growth, Reynier said.

“Technically, we could grow this company into a 150,000-case distillery with a £10m turnover. The question is do we want to? We think it is a question of slowly, slowly catchee monkey.

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~ by whisky1 on August 24, 2008.

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