Diageo to Launch New Single Malt, The Singleton of Dufftown

Diageo is launching a new single malt, The Singleton of Dufftown. Following a test run in duty free shops, where ist sold well, the 12-year-old Speyside whisky will be sold in Great Britain with a recommended retail price of about $50.

The brand is being marketed as a smooth tasting Scotch for new whisky drinkers, with some hyperbole tossed in. Writes Talking Retail:

The 12 year old Scotch Whisky achieves its exceptional smoothness through longer fermentation, slow distillation and the use of a highly revered water of exceptional quality. The water, which comes from Highlandman John’s Well in Scotland, is so sought-after, legend has it that in the past the Dufftown distillery has had to field off rivals who have tried to steal it.

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~ by whisky1 on October 9, 2008.

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